The protected Geographical indication "Melannurca Campana" refers to one of the most famous Italian apple varieties and most appreciated by consumers: the Annurca. Defined the "Queen of Apples", in fact, the Annurca is always known mainly for the outstanding quality of its fruits, crispy pulp, compact, white, pleasantly sour and juicy, with characteristic aroma and very fine perfume, a real delight For connoisseurs. The fruit is medium-small, of flattened form-round, slightly asymmetrical, with short and weak stalk. The peel, smooth, waxy, medium rusty in the peduncle cavity, is yellow-green, with streaks of red on about 60-70% of the surface at full maturity, percentage of sovraccolore that reaches 80-90% after the period of redness to Earth. The "Melannurca Campana" IGP always claims healthy virtues: highly nutritious for the high content in vitamins (B1, B2, PP and C) and minerals (potassium, iron, phosphorus, manganese), rich in fiber, regulates intestinal functions, is diuretic, particularly suitable To children and elderly people, it is often indicated in diets to the sick and in particular to diabetics. Even for its exceptional acid/sugar ratio, its organoleptic qualities are not reflected in other varieties of apples. A recent research of the Department of Food Science of the University of Naples Federico II has shown that the Apple Annurca halves oxidative damage to gastric epithelial cells. Its Gastroprotettiva action depends on the richness in phenolic compounds, which are able to prevent the oxidative damage of the gastric apparatus and to help fight the gastric diseases related to the action of free radicals. One of the elements of typicality that certainly characterize the "Melannurca Campana" IGP is the reddening of apples in the so-called "Applei". They are made up of small plots of land, adequately arranged in such a way as to avoid water stagnations, of a width not exceeding 1.50 meters on which are spread layers of soft material Vario: Once used hemp, today replaced by needles of Pine, wood shavings or other plant material. For the protection against excessive solar radiation, the apples are protected by various kinds of preparation. During the stay in the apples, the fruits are placed on a file exposing the less reddened part, are then periodically turned over and carefully chosen, discarding those damaged or rotten. It is precisely this practice, aimed at completing the ripening of fruits by adopting traditional methods and procedures carried out by hand, to exalt the qualitative characteristics of the "Melannurca Campana" IGP, giving it those values of typicality that no Other Apple can boast. Two of the types provided by the production regulations, with two distinct varietal indications on the label: The classical "Annurca" and the direct descendant "Annurca Rossa del Sud", its natural mutant, spread in the area of production for over twenty years, which has the Advantage of producing red peel fruits already on the plant. The most valuable fruits, especially from the organoleptic point of view, according to the experts are those coming from plants grafted on Franco, reared at full wind and with scarce irrigation contributions. The undoubted organoleptic characteristics of this apple, so far appreciated above all by the southern consumers, are progressively conquering also other markets, thanks also to the recognition of the protection mark and the entry into the channels of Large organized distribution. Besides the juices, of great nutritional value, are also the liqueurs obtained from the Annurche, as well as the sweets (tarts and Sfogliatelle on all, but also the mythical and traditional "baked apples" baked). Recently, through a food education programme of the Campania region, the "Melannurca Campana" IGP is proposed for the consumption of children visiting the city of science in the commercial form of the "fourth range" (sealed package of a peeled apple and Sliced can keep the freshness and aroma unchanged for days).