The Mediterranean tourism Exchange is the only major B2B tourist fair in the Mediterranean and is the main spring marketplace in Italy. Now in its 21st edition it is confirmed as an essential event for the whole world of professionals in the field. From the first edition it takes place at the Naples Overseas Exhibition, the city fairgrounds, a few minutes from the old town and the shopping streets.
The BMT takes place in spring, at the time of the year ideal to launch the new products of the summer season. Visited by more than 6,000 travel agencies of the alternative market of the South Centre, BMT guarantees the largest sales induced on the public, being visited by over 22,000 professional visitors in the 3-day event.
The fair is spread over 6 pavilions hosting 440 exhibitors, among which all the major brands of tourism between: Tour operators, airlines, shipping companies and cruises, international tourism agencies.
The Pavilion Italy in particular is dedicated to incoming and hosts the Italian regions, receptive operators, national public bodies, consortia, associations.
Moreover, 4 important thematic workshops with more than 400 national and international buyers complete the business activities of the fair.
The incoming workshop hosts the best international buyers selected in collaboration with ENIT from Germany, France, Great Britain, Russia, Austria, Czech Rep., Hungary, Japan, USA, China, Brazil, Argentina, UAE, Korea, countries Scandinavians, India. Around 100 international tour operators sitting at work tables meet the operators of the Italian offer.
The Terme & Benessere Workshop hosts the best international buyers specializing in the interesting niche of wellness tourism and coming from Germany and Russia Holland Switzerland. About 20 tour operators sitting at work tables meet the operators of the Italian wellness offer.
The Incentive & Congress Workshop hosts about 20 meeting planners and PCO of the main Italian companies interested in the offer meetings, incentives, congresses, and events. Italian buyers sitting at work tables meet hotel and congressional structures of the Italian offer at the Workshop Hall 3 to develop business travel, incentive trips and for the organization of special events.
The social tourism workshop hosts about 110 national Cral and buyers of group tourism interested in the Italian receptive offer, a unique opportunity to diversify their business with group operations and Deseasonalization. Italian buyers sitting at the work tables meet the operators of the Italian offer at the Workshop Hall 3.
The program is full of conventions, debates, presentations of destinations and products, events and evenings organized by operators who choose the BMT to launch the news of the season.
The training area is always at the forefront: the updating courses for travel agents and operators address the most current issues for tourist distribution.
The event for the year 2017 is fixed on days 24, 25 and 26 March 2017.