Vietri's fame is inextricably linked to the ceramic handicraft that has always been one of the fundamental elements of the economy. The oldest written documentation dates back to the SEC. XV, when they were produced langelle of bare earthenware.
In those years Vietri was one of the many centers of a wider productive reality, which interested Nocera, Cava, Salerno. Among other things devoid of the raw material, the clay, of which, however, were particularly rich Nocera and Salerno. But with the SECC. XVI-XVII is witness to an evolution of the productive structure Vietri in key Protoindustriale.
The happy position of Vietri Sul mare within the Tyrrhenian trade, the direct relationship of the factories with the beach, the gravitational center of the local economy, the natural water supply that fueled the driving force of the factories, the back Hills rich in timber, the formation of a local entrepreneurial class very active, particularly linked to the trade with Sicily, Sardinia, Tuscany, Liguria, are all elements that favoured the development of the local faenzere.
The high three-storey furnaces, entrusted to the protection of Saint Thunder, were churning out thousands of dishes, jars and mugs. The traditional decorative motifs refer to an Arcadian reality, outside of time and space, schematized in the sign of the decorative detail. Shepherds and peasants, rustic landscapes, country churches, farmhouses, animals that inhabit distant forests, unrelated to the real Vietri landscape, made of sun and Mediterranean vegetation, which stands out on the blue Sea of the sky that merges with the ocean. These are the colours taken from the Vietri palette, a conductor of a tradition that is renewed, in decorum and in form, but which never betrays the quality of the material, linked to the body of the enamel and the speed of the wide fields of colour, to which Drafting adapt the fast gesture of the sponge or brush and the agile game of the wrist.